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About Defined

Connecting classrooms to careers since 2009.

At Defined, our mission is simple: every student deserves learning that matters. We build the tools, curriculum, and support that help educators make that happen.

Our Story

Defined started with a single belief — that students learn best when they can see the purpose in what they're doing. In 2009, we launched as Defined STEM with a library of career-connected performance tasks. In 2014, we partnered with Jay McTighe, co-creator of Understanding by Design, to ground our entire approach in evidence-based pedagogy.

Since then, we've grown into an ecosystem of platforms — Defined Learning, Defined Careers, Defined Academy, and more — each designed to help educators build the bridges between classroom learning and real-world futures. Today we serve over 108,000 educators in more than 5,000 schools across all 50 states and territories.

Defined deeper learning ecosystem graphic
2009

year founded

108,000+

educators served

5,000+

schools nationwide

50

states & territories

What Sets Us Apart

Grounded in Research

Every resource we build reflects the evidence base for how students learn deeply and transfer skills to new contexts. We don't just say deeper learning works — we can show you the data.

Career-Connected by Design

Every performance task and project is framed around a real career scenario. Students don't just learn content — they understand why it matters and what kinds of work it enables.

Educator-First

We design with teachers, not just for them. Our tools fit real classrooms, and our professional learning meets educators where they are — not where we wish they were.

Ready to work together?

Connect with our team to learn how Defined can support your district's goals.